Identity & Strategy
The university has a strategic plan to confirm the quality of education that extends over the period (2023-2027).
Visual Identity:
A logo characterized by flexibility and fluidity was designed. The general shape of the logo was taken from the shape of a shield, which symbolizes protection, scientific integrity, and dedication to defeat ignorance and to spread science and knowledge. The shield is formed from flowing lines, the middle part of which intersects to give the shape of a pen that symbolizes science, and these lines end at the top in the shape of an open book, indicating giving to spread science and knowledge. These lines take the form of a happy person in addition to the upper circle, indicating success and reaching the goal. This circle at the top of the logo represents the rising sun and we took it from the name of the university (the East) and the university is considered the sun of knowledge that spreads the light of science. So the logo is distinctive, special and representative of the vision and goals of the university.
Strategic Plan:
The university has a strategic plan to confirm the quality of education that extends over the period (2023-2027). It is the result of diligent work that took a long time through meetings, workshops and deliberations, in addition to the contribution of faculty members, employees, students, graduates and the local community.
This strategy has defined clear paths that enable distinction in the university’s performance and based on its achievements and successes in education, scientific research, institutional development and community participation.
The new mission, vision and core values have been a source of inspiration in developing the university’s new strategic plan in addition to its reliance on a comprehensive and accurate strategic analysis with the aim of providing the best level of education for its students and encouraging them to rely on themselves and inspire them to realize their potentials.
Implementing this plan is a cornerstone for making the university a centre of thought and academic achievement without underestimating the focus on caring for its students and the surrounding community.